See the impromptu taste test of a leading diet soda and sports drink.

Yes, I know, even after watching it you still will not believe it. But watch it anyway!
(QuickTime plug in required.)

How about?
. A diet gelatin that tastes better than a full strength sugar version.
. A diet soda that tastes better than a full strength soda.
. A sports drink that allows for recovery in half the time and performance beyond expectations.
. Pancakes that are so satisfying you cannot eat them all.
. Fruit and vegetables that can be grown as intended.
. A fruit drink that is as satisfying as a full meal.
. A candy that your kids love and does not cause cavities.
. A cookie that helps prevent type II Diabetes and if you have type II Diabetes can help reverse it.
. And more.. Many, many more.